90-Day Pipeline Pilot — see the pipeline before you commit · Book a discovery call
Pricing guide · 2026

What SDR outsourcing
actually costs.

Personalization at scale, powered by AI™

Almost nobody in this category publishes a price. We do — and we'll show you the math on everyone else, so you can walk into any vendor call already knowing what the number should be.

What are you paying now? Book a discovery call →

Our pricing is on this page · No "contact us for a quote"

Start here

Why is pricing in this industry
so hard to find?

Go look at the top ten SDR agencies on Google right now. Nine of them will say "contact us for a custom quote." That isn't an accident, and it usually isn't because pricing is genuinely complicated.

Hidden pricing does two things for a vendor. It lets them quote you based on what they think you can pay rather than what the work costs. And it forces you onto a sales call before you have any way to compare — which is precisely when a good salesperson has the most leverage over you.

There are legitimate reasons for custom pricing at the enterprise end, where scope genuinely varies. But for a mid-market company buying a standard outbound motion? The price is a number, and the vendor knows it.

So here's the whole category, priced out — and then ours, in the open.

The four ways to buy pipeline

Every option, with a real number

Four models, four cost structures. The right one depends on your deal size, your team, and whether you have anyone who actually wants to run outbound.

Model What it costs What you get The catch
In-house SDR team $360K+/yrfor four SDRs, fully loaded · $30K+/month Total control. People who only work on you and learn your product deeply. Six months to ramp. High churn — many leave before they're productive. Your window between rounds is shorter than their ramp time.
AI SDR software $250 – $2,000/motypical published range List building, sequencing, sending — at a scale no human matches. Cancel any month. It doesn't include an operator. Nobody at the vendor carries a quota. An unrun tool books zero meetings at any price.
SDR agency (retainer) $5,000 – $12,000/motypical range · 6–12 month contracts Real humans prospecting on your behalf, accountable for a meetings number. Reps are often shared across clients, and rep churn resets everything they learned about your business.
Pay-per-meeting $150 – $600per qualified meeting You pay only for outcomes. The volume risk sits with the vendor, not you. The definition of "qualified" is doing enormous work in that sentence. Read it very carefully before you sign.
SDR.ai (hybrid) $7,000/mo+ $2,500 setup · no long-term contract One SDR running 10 AI-powered LinkedIn accounts and up to 125 dials a day — AI volume, human conversations. Needs a real ICP. If you can't name who should buy, we can't help you — and we'll say so on the call.

← swipe to compare →

Ranges for AI software, agencies, and pay-per-meeting reflect publicly listed vendor pricing as of July 2026 and are for orientation, not quotes. Verify current pricing directly with any vendor you evaluate. SDR.ai figures are our actual published prices.

The only number that matters

Stop comparing monthly fees.
Compare cost per meeting.

Monthly price tells you almost nothing. A $400/mo tool that books two meetings is more expensive than a $7,000/mo program that books twenty. The number that survives a board meeting is cost per qualified meeting — and it's the one number most vendors will not volunteer.

🏢

In-house

$1,200+ per qualified meeting. That's the real, fully loaded number once you count salary, benefits, tooling, management time, and the months of ramp you paid for and got nothing from.

💻

AI software alone

Unknowable in advance. The tool is cheap; the outcome depends entirely on whether someone competent is running it every day. Cost per meeting swings from excellent to infinite.

⚙️

SDR.ai hybrid

Roughly $350 per qualified meeting. $7,000/mo against 20+ qualified meetings a month from a single SDR.* Live in days, not quarters.

The comparison, in one line

$350 vs. $1,200+

Same meeting. Same calendar. Roughly a third of the cost — and without a six-month ramp or a hiring plan you have to defend to your board.*

Run your own number

What are you paying per meeting today?

Most teams have never calculated this. Drag in your real spend and your real meeting count — the answer is often uncomfortable, and it's the number your CFO will eventually ask for anyway.

Salaries, tools, data, management time — everything.

Your cost per qualified meeting

$2,500

That's 7.1× the SDR.ai benchmark of $350.

Walk through this math with us →

Your number, your inputs. The $350 benchmark reflects what well-fit SDR.ai clients typically achieve — not a guarantee.*

Being straight with you

What actually moves the price

Vendors love to imply the price is about them. Mostly it's about you. Four things drive it, and knowing them lets you push back on a quote intelligently.

🎯

How clearly you know your buyer

A sharp ICP is the single biggest cost lever there is. Vague targeting means wasted volume, and wasted volume is what you're paying for.

📞

Whether phone is in scope

Email-only is cheap because it's easy. The moment someone has to actually talk to your prospects, the price goes up — and so does the conversion.

💰

Your deal size

Below a certain ACV, no outsourced motion pays for itself. If a $7K/mo program can't clear its own cost against your deal size, don't buy one. We'll tell you that.

Take this to any vendor

Five questions that expose the real price

Ask these of us and of everyone else you're evaluating. A vendor who won't answer all five in writing is telling you something.

01What is my cost per qualified meeting — not per seat?

The number that matters. If they can't estimate it, they don't know their own conversion rates — which means you'd be the one funding their education.

02How do you define "qualified"?

Get it in writing. A meeting that no-shows, or with someone who can't buy, is not a meeting. This single definition is where pay-per-meeting deals quietly go wrong.

03Who specifically runs my account, and how many other clients do they have?

"A dedicated team" often means a rep split four ways. Ask for a name and a number.

04What happens at day 90 if the meetings aren't there?

The answer is either "you walk" or "you're in a contract." There is no third answer, and you need to know which one you're buying.

05What's the total first-year cost, including setup?

Monthly fees hide onboarding, data, and tooling charges. Ask for one number for twelve months. Ours: $2,500 setup plus $7,000 a month.

Our pricing, in the open

Here's what we charge.
No form, no call required.

You shouldn't have to sit through a discovery call to find out whether we're in your budget. Two programs, both priced publicly, neither with a long-term contract.

Flagship · AI-Powered Outbound

You know who should buy. We get you in the room.

One SDR runs LinkedIn-first outreach across up to 10 of your team's profiles — then dials every warm connection until meetings land on your calendar.

  • Only your ICP hears from you — zero wasted CAC
  • ~750 conversations opened in your first 90 days
  • Up to 20 qualified meetings a month* from one SDR
Map it to my ICP →

$7,000/mo + $2,500 setup · no long-term contract

New · AI-Powered Inbound

The leads you already paid for — worked in minutes, not days.

An AI SDR reaches every MQL in minutes across email and LinkedIn, backed by human dials, so the pipeline you funded stops leaking between marketing and sales.

  • Every MQL touched in minutes — while intent is still warm
  • Every lead worked across email, LinkedIn, and phone
  • More of the pipeline you already funded converts to meetings
Run it on my MQLs →

$5,500/mo + $2,500 setup · no long-term contract

A traditional 4-person SDR team costs $30K+/month and takes 6 months to ramp. This is $7K — and live in days.

Pricing questions, answered

Asked, answered, in writing.

How much does it cost to outsource SDRs?
Most outsourced SDR agencies charge $5,000 to $12,000 a month on 6–12 month contracts, with some pay-per-meeting models running $150–$600 per qualified meeting. AI SDR software runs far cheaper — a few hundred to a couple thousand a month — but doesn't include anyone to operate it. SDR.ai is $7,000/mo plus a $2,500 setup, with no long-term contract.
Is outsourcing cheaper than hiring SDRs in-house?
Usually, and the gap is bigger than it looks. Four in-house SDRs run $360K+ a year fully loaded — roughly $30K a month — and take about six months to ramp, during which you're paying full freight for very little pipeline. The number to compare isn't salary; it's cost per qualified meeting, where in-house typically lands at $1,200+ against roughly $350 for a hybrid model.*
Why won't most SDR agencies publish their pricing?
Because hidden pricing lets a vendor quote based on what they think you can pay rather than what the work costs — and it forces you onto a sales call before you have any way to compare. There are real reasons for custom pricing at the enterprise end. For a standard mid-market outbound motion, the price is a number and the vendor knows it.
What's a good cost per qualified meeting?
It depends entirely on your deal size — a $350 meeting is a bargain on a $50K deal and indefensible on a $2K one. The right test isn't the absolute number, it's the ratio to your ACV and close rate. If meetings cost more than roughly a few percent of the revenue they eventually produce, the motion isn't working.
Are there hidden costs?
Ours are on this page: $2,500 setup, then $7,000 a month. Elsewhere, ask specifically about data and list costs, tooling and seat licenses, onboarding fees, and minimum contract length. Then ask for one total number for twelve months — that question tends to surface everything at once.
What if it doesn't work?
You walk — that's the point of the 90-day pilot. No long-term contract: day 90 is a full review of meetings booked, cost per meeting, and pipeline created, and you decide with real numbers in front of you.

The discovery call

You already know the price.
Now bring your ICP.

Thirty minutes. We map the model to your actual accounts and show you what 90 days of pipeline looks like against your real deal size — before you spend a dollar. If the math doesn't clear your bar, we'll be the ones to say so.

Founder-led — your discovery call is with Chad Burmeister, not a rep
Book your discovery call → Compare the models →

30 minutes · No pitch theater · 90-day pilot · No long-term contract · Your ICP, your data

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