The work
Engagements that end in booked meetings
Every engagement runs the same disciplined motion — ICP intent targeting, LinkedIn-first outreach, warm dials — tuned to who's buying and who's selling.
Peel customers off a legacy competitor
The challenge: Your best future customers are already paying someone else — running legacy tools they quietly resent, invisible to inbound.
The motion: Build the list from accounts running the legacy stack, lead with the pain they already feel, and book the switch conversation before renewal season.
The story on screen: A Sr. Director at S&P Global replies to a two-line opener — and gets routed straight to the account team.
Turn a partner's reps into your channel
The challenge: A partner's AEs could be co-selling you into every renewal — but nobody's given them a reason to care.
The motion: Target the partner's own reps, not just end customers. Frame the win around growing their deal — 2× ACV credit — and open a co-sell motion that multiplies reach.
The story on screen: A Salesforce AE gets a peer-to-peer opener about his own commission math. "Happy to chat — Fridays work best."
A specialist persona that books fast
The challenge: Generic SDR outreach dies on arrival with senior technical buyers — they only talk to peers.
The motion: Lead as a specialist opening with value and community, tie outreach to a timely trigger, and convert connect → qualified meeting in days, not weeks.
The story on screen: An Associate Director of Data Governance at Unilever goes from cold connect to "Meeting Scheduled."
Many playbooks, running in parallel
One workspace orchestrates every play at once — each with its own targeting, sequence, and results. 8+ playbooks live in parallel, thousands of prospects contacted, 600+ replies — one SDR workspace.
Live workspace view — every playbook, one SDR
Screens from live SDR.ai playbooks. *Results vary by product, price point, and product-market fit.